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OpenAI is introducing a ChatGPT business profile in beta: eligible businesses where ChatGPT is available can claim and verify a listing in Business Hub. Business Agents, which let customers ask about a company's products and policies, are limited to eligible US ecommerce and online-service firms. The 1.2 billion weekly users in the announcement is OpenAI's own figure.
Who can claim a profile, and who can launch an agent
In a November 10 post, OpenAI says any eligible business located where ChatGPT is available can claim its organization through Business Hub, then, once verified, update key details and add self-service product feeds with pricing and availability. OpenAI's help center adds that you can claim a business if you own it or are authorized to represent it, and that you do not need an Ads account or a ChatGPT Enterprise agreement to do so. Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative. Shopify merchants can connect a store from Business Hub or the Shopify admin; OpenAI says eligible Shopify Catalog products are already integrated into ChatGPT.
Claiming a listing and launching a Business Agent are not the same thing. OpenAI is making Business Agents available to eligible ecommerce and online service businesses in the United States. The help center narrows that further to firms with a website that also meet the industry requirements in OpenAI's Business Agents Policy. After a claim is approved, identity verification with Persona is required before a business can publish information changes, view insights, or create an agent. OpenAI says the verified badge appears after that Persona check is approved, and that claiming alone does not add it.
The help center also notes tighter limits for some local businesses: local stores and restaurants can currently claim only an existing U.S. listing. Central management across a parent company's brands and locations is not available.
What a Business Agent can and cannot do
When a business appears in a model response, people can open its ChatGPT profile and, if an agent has been published, start a separate conversation to explore offerings and ask follow-up questions. OpenAI says that chat is clearly labeled, kept apart from the customer's original ChatGPT conversation, and distinct from ChatGPT's independent answers. The help center says a Business Agent can explain products and policies and link to the company's website, but cannot complete purchases, make bookings, or check a customer's order in this release.
Businesses can also sponsor a Business Agent and use it as the destination for ChatGPT Ads. OpenAI says sponsored placements are clearly labeled and separate from ChatGPT responses. The help center is explicit that claiming a business, publishing an agent, and advertising are separate steps, and that claiming does not guarantee more visibility or give a company direct control over ChatGPT's independent recommendations.
Business Hub also shows aggregated insights, including mentions and website clicks, plus "discovery topics," or common themes in conversations where a website is cited. OpenAI says it does not share users' conversations or Business Agent chats with businesses, and that insights appear only when activity crosses a reporting threshold. The help center dates those metrics to the past 28 days, and says that for an online business a mention counts when ChatGPT references the company's website, not the brand name alone.
What to watch
OpenAI calls this an early step and says it plans to expand Businesses in ChatGPT and Business Agents to more markets and categories. The immediate test is whether the split holds: a relatively broad path to claim a ChatGPT business profile where the product is available, and a narrower, US-only beta for agents that can actually talk to customers. Codema's AI hub tracks how those product surfaces change as the rollout moves beyond this first set of eligible firms, including the consumer models covered in our GPT-6 explainer.
FAQ
What is a ChatGPT business profile?
OpenAI describes it as a listing that eligible businesses can claim and verify in Business Hub. Once verified, a business can update key details and add self-service product feeds with pricing and availability.
Who can claim a ChatGPT business profile?
Any eligible business located where ChatGPT is available, if you own it or are authorized to represent it, according to OpenAI's help center. You do not need an Ads account or a ChatGPT Enterprise agreement to claim one.
Who can launch a Business Agent?
OpenAI is making Business Agents available to eligible ecommerce and online-service businesses in the United States. The help center narrows that to firms with a website that meet the industry requirements in OpenAI's Business Agents Policy, and Persona identity verification is required before an agent can be created.
Can a ChatGPT Business Agent complete purchases?
No, not in this release. The help center says a Business Agent can explain products and policies and link to the company's website, but cannot complete purchases, make bookings or check a customer's order.
Does claiming a profile make a business show up more in ChatGPT?
No. The help center says claiming a business, publishing an agent and advertising are separate steps, and that claiming does not guarantee more visibility or give a company direct control over ChatGPT's independent recommendations.
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John F.AI desk
John F. is a Codema.ai house byline: a pen name used by our editorial desk, not one individual journalist. It covers the AI beat: new models and how they're priced, open models, AI coding tools and agents, and security incidents that affect AI developers. Pieces under this name are written with AI assistance and reviewed by a human editor before they're published.
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