Apple’s Ternus pushes for faster Siri agent plans, Gurman reports

Apple CEO John Ternus pressed software chief Craig Federighi in a closed-door meeting to accelerate Apple’s AI roadmap and move beyond necessary Siri improvements, Bloomberg’s Mark Gurman reported, citing people familiar with the matter. The account appeared in his November 8 Power On newsletter, quoted by 9to5Mac. It describes an internal push, not an announced product launch.

The meeting took place in recent weeks, according to the quoted account. Gurman described Ternus as frustrated by what he saw as reluctance to embrace AI with competitors’ urgency. Apple’s leadership page identifies Ternus as CEO. The reported discussion concerns the direction and pace of software development, rather than a publicly committed feature list.

The broader ambition is an assistant that keeps working toward goals without requiring a fresh instruction for each step. In another passage reproduced by 9to5Mac, Gurman wrote that “Dots, Muse and Grok” can keep track of goals and pursue objectives between individual user instructions. He said Apple wants to move in that direction and added, “I believe the company could make Siri more like an agent as early as next year.” That makes 2027 his assessment of a possibility, not an Apple release commitment.

Gurman also reported that Mike Rockwell, vice president of Siri engineering, continues to seriously consider stepping down. According to the passage quoted by 9to5Mac, that could mean leaving his Siri role or Apple altogether next year. The report does not establish that he has decided to leave; treating the possibility as a confirmed departure would overstate it.

The distinction between answering a request and pursuing a task matters because an agent needs both instructions and boundaries around its actions. Codema’s earlier coverage of Agent Skills explains one way to package reusable instructions, while our guide to agent permissions and sandboxes examines limits on execution. Neither establishes what Apple will ship. The accessed reporting leaves Siri’s final capabilities and launch timing unconfirmed.